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LaLiga appoints Rohit Sharma as first-ever brand ambassador in India

He is the first non-footballer in the history of the league to have signed on the dotted line with Laliga

IANS  |  Mumbai 

Jose Antonio Cachaza, MD, LaLiga India, Rohit Sharma
Jose Antonio Cachaza, MD, LaLiga India along with Cricketer Rohit Sharma announcing first-ever non-footballer brand ambassador of LaLiga in India. Photo: Kamlesh Pednekar

Star India opener on Thursday joined hands with LaLiga -- Spains top division league -- as its brand ambassador in India.

He is the first non-footballer in the history of the league to have signed on the dotted line with them. Rohit comes on-board following a series of major initiatives by LaLiga in India since 2017, a statement said.

"in India is in its global growth trajectory and it is heartening to see that it is no more considered as the 'sleeping giant'. Over the course of the past five years, we have witnessed a significant growth in the interest for in India. Credit must be given to everyone associated with it, including the fans," Rohit said.

"I am truly delighted to be associated with LaLiga. It's encouraging to see the Spanish giants have made inroads into the Indian football ecosystem through their grassroots programme. Personally, I see this as an interesting journey for me into the beautiful game with LaLiga. I look forward eagerly to connecting with the football fans in India."

"India is a very important market for LaLiga from a global perspective, we came here in 2017 to get a better understanding of the pulse of the nation. Over the past two years, and after several ground-breaking initiatives, it is obvious that India has a huge appetite for football, LaLiga said.

"is the perfect example of this, inspite of being the most renowned face in Indian cricket right now, he is also an ardent football and LaLiga fan. In his persona on and off the field, Rohit embodies the LaLiga standards and principles. We are elated to have him as LaLiga's first ever non-footballer brand ambassador and as the face of our brand in India," Jose Antonio Cachaza, Managing Director, LaLiga India said.

First Published: Thu, December 12 2019. 18:59 IST