77% consumers want fantasy gaming advertisements banned: Survey

Around 77 per cent of consumers want the government to prohibit advertisements for gaming platforms where one can earn or lose real money

The Indian Premier League (IPL) has brought cheer not just to cricket fans but also to fantasy sports apps, which are doling out new offers and have bumped up their marketing spends to woo users.

However, such advertising and marketing campaigns might not be going down well with people, shows a survey by community platform LocalCircles. LocalCircles received over 110,000 responses from consumers on the issue of advertising by gaming platforms.

Most consumers were unhappy with ads from gaming platforms, especially those that were similar to gambling and where individuals stood to win or lose money. Around 77 per cent