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A marketplace to unlock value for small, unseen interesting films

This ability to unlock the va­lue of small, difficult-to-discov­er and interesting films is what ProducerBazaar hopes to ach­ieve at scale

Maayavan
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Bongo paid $2,500 (Rs 2.05 lakh) for Bangladesh and non-exclusive worldwide rights of C V Kumar’s Maayavan

Vanita Kohli-Khandekar Pune
Last December, Bongo, a Bang­ladeshi OTT pla­tform looking for films to stream, came across ProducerBazaar.com. The Chennai-based online marketplace for film rights was beta testing its website.

Bongo got in touch with Pro­ducerBazaar’s founders, G K Tirunavukarasu and A Sen­thil Nayagam. Two days later it paid $2,500 (Rs 2.05 lakh) for the Bangladesh and non-exclusive worldwide rights of C V Kum­ar’s Tamil science-fiction thriller, Maayavan.

This is the most significant of the six deals ProducerBazaar has done so far, all in its beta phase. “Maayavan was relea­s­ed in 2017. Its producer had alm­ost finished getting any business out of it. Still, we

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First Published: Feb 28 2023 | 10:25 PM IST

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