To strengthen its presence across India, Bling Telecom Private Ltd plans to infuse Rs 100-120 crore annually.
The capital invested would be utilised in expanding its retail presence, marketing, meeting working capital requirement, in launching new handsets, etc. Further, with expanded operation and targeting youth as a segment, the company is eyeing a turnover of Rs 400 crore by the end of this financial year.
The company is a design house for mid and high-end mobile handsets for the Indian market. It designs and sells mobile handsets under the ‘Movil’ brand across India.
Speaking to Business Standard, Bling Telecom, Chairman, Rajiv Khanna, said: “We have already invested Rs 20 crore and another Rs 20 crore would be invested in coming months. Overall, we would invest Rs 100-120 crore by the end of this financial year for expanding our retail network, launching new handsets, meeting working capital requirement, marketing, etc.”
The company aims to increase its distributorship to 1, 200 from 200 at present, apart from increasing the service network. It has tied up with several large players in the organised retail sector.
The company will also focus on the large urban markets and organised retail chains.
