 "instagram, social media, influencers, advertisements")
Earlier this month, the Advertising Standards Council of India (ASCI) released draft guidelines for “Influencer advertising on digital media”. While much has been said about the importance of having proper rules governing influencers given their rise on different social media platforms, there is the issue of how platforms will deal with these changes as well.
Broadly, the ASCI has proposed rules for social media influencers who promote or run paid content without adequate disclosures.
“With lines between content and advertisements becoming blurry, it is critical that consumers must be able to distinguish when something is being promoted with an intention
