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Draft norms for influencer advertising: What ASCI wants from social media

Broadly, the ASCI has proposed rules for social media influencers who promote or run paid content without adequate disclosures

Topics
ASCI | advertising | Social Media

Neha Alawadhi  |  New Delhi 



instagram, social media, influencers, advertisements
A big challenge for ASCI would be to keep track of all social media platforms and take action. A consumer awareness drive could be one of the ways to enlighten users

Earlier this month, the Standards Council of India (ASCI) released draft guidelines for “Influencer on digital media”. While much has been said about the importance of having proper rules governing influencers given their rise on different platforms, there is the issue of how platforms will deal with these changes as well.

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First Published: Sat, February 27 2021. 06:10 IST

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