From Andaman Islands to Leh, Amazon goes all out to tap India's hinterlands

The e-commerce giant has, over the past few years, built a strong network of partners who play a pivotal role in ensuring on-time deliveries to the most difficult of terrains

Amazon started delivering in Leh in 2017, making it the company’s highest elevation delivery route anywhere in the world
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Amazon started delivering in Leh in 2017, making it one of the company’s highest elevation delivery routes

Peerzada Abrar Bengaluru
The Andaman and Nicobar Islands are one of the most remote spots on the planet. Internet and transport connectivity remains a challenge there. When Sabiha Mulla joined as a delivery service partner at e-commerce firm Amazon in Andaman in 2015, she realised that it was impossible to get anything delivered there. She conducted an initial study on the viability of online shopping in the Andaman Islands, which showed encouraging possibilities. With the support from Amazon, she decided to solve this major problem for the islanders who were only dependent on local shops with limited options and uncompetitive pricing.

In the past seven years, Mulla has managed to grow Amazon’s network beyond expectation in a region that is extremely challenging. “I

First Published: Apr 26 2022 | 7:34 PM IST

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