The Galaxy S8, Samsung Electronics Co.’s latest flagship phone that will be unveiled Wednesday, has a lot more at stake than sales targets: it must restore consumer trust and stabilize a brand dogged by political scandal, product recalls and privacy concerns.
The phone will represent Samsung’s best—if not only—chance to remedy a headache from last year’s embarrassing Galaxy Note 7 recall after some handsets caught fire. A flawless rollout would put the world’s largest smartphone maker back on track. But another manufacturing defect or software flop could inflict serious damage on the South Korean tech giant at a vulnerable time.
The Galaxy
