India’s largest business process outsourcing company, Genpact, on Thursday said it would acquire integrated media and business research firm EmPower Research for an undisclosed sum.
The acquisition is likely to add significant expertise and intellectual property to Genpact’s smart decision services business, comprising analytics, research, re-engineering and risk management services.
The deal was expected to close by the end of this month, subject to satisfaction of certain customary conditions, Genpact said in a statement.
“We are seeing a significant increase in demand for our smart decision services, and EmPower Research adds tremendous capabilities in extracting insights from social media, a fast emerging source of data about consumer behavior,” said Tiger Tyagarajan, president and chief executive officer of Genpact.
With the acquisition, the company also expects numerous cross-sell opportunities, particularly in the pharmaceutical and consumer packaged goods industries.
EmPower Research provides a range of services, including social and traditional media monitoring and measurement, event impact research, brand tracking and data management. It has 360 employees in New York, Bangalore, Cincinnati, New Jersey, San Francisco, and London. It was jointly represented by The Jordan, Edmiston Group, Inc (JEGI) and Veda Corporate Advisors. Veda is an India-based mid-market investment bank, while JEGI is a New York-based media investment bank.
Genpact had earlier this year acquired Headstrong Corporation, an information technology consulting and services company, for $550 million.
