Following in the footsteps of US-based iPhone maker Apple, technology giant Google has launched its subscription-based music streaming service in India — a move that aims to build loyalty among the subscribers to remain in its ecosystem, and take on local rivals like Gaana and Saavn.
The multinational company’s move to charge a monthly subscription for Google Play Music also underscores a shift, that Indian customers are likely to pay for a service than consume it with advertisements. Google Play Music, launched on Wednesday, is priced at Rs 89 a month, compared to Rs ...
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