How immersive technology is transforming fashion and online shopping

From spray-painted dresses to feeling the texture of a fabric on screen, fashion and shopping are becoming tech-immersive

The fashion industry has always been ahead of the curve when it comes to innovation. But what happened earlier this month at the Paris Fashion Week took innovation to the next level.

At the close of the Coperni show at the Paris Fashion Week, two men spray-painted a body-hugging dress on model Bella Hadid.

The brainchild of Sébastien Meyer and Arnaud Vaillant, Coperni, a Parisian label, made headlines after it showcased its spray-on dress. The material used to create the dress was developed by spray-on fabric technology company, Fabrican.

The fabric is a liquid made up of natural and synthetic fibres, such as