You are here: Home » Technology » News
Business Standard

OTT wars: How Apple, Disney, Netflix will retain streaming subscribers

In May Netflix made a rare acquisition, of the children's media brand StoryBots, for an undisclosed sum. In July it announced seven new series targeting preschoolers.

OTT users | Apple Inc | Disney streaming service

Helen Coster | Reuters 

When Apple Inc's video streaming service made its debut on Friday, it came with $2 billion (£1.6 billion) worth of original programming - a feature widely considered to be the most powerful magnet for new subscribers. But for Apple TV+ and its rivals, whose monthly subscriptions are cheaper than traditional cable packages, keeping viewers is a huge challenge. Streaming providers like Netflix Inc , Apple TV+, Walt Disney Co's Disney+ and AT&T's HBO Max tout flexibility: sign up to watch a new show, cancel when you want. Besides spending millions of dollars ...

This article is no longer available in our repository.

There could be multiple reasons for this.

First Published: Tue, November 05 2019. 16:33 IST