When Apple Inc's video streaming service made its debut on Friday, it came with $2 billion (£1.6 billion) worth of original programming - a feature widely considered to be the most powerful magnet for new subscribers. But for Apple TV+ and its rivals, whose monthly subscriptions are cheaper than traditional cable packages, keeping viewers is a huge challenge. Streaming providers like Netflix Inc , Apple TV+, Walt Disney Co's Disney+ and AT&T's HBO Max tout flexibility: sign up to watch a new show, cancel when you want. Besides spending millions of dollars ...
OTT wars: How Apple, Disney, Netflix will retain streaming subscribers
In May Netflix made a rare acquisition, of the children's media brand StoryBots, for an undisclosed sum. In July it announced seven new series targeting preschoolers.
Helen Coster | Reuters Last Updated at November 5, 2019 18:25 IST