Business Standard

Meet the doting dad whose educational toys teach tiny tots in 15 countries

PlayShifu CEO Vivek Goyal used his years at Stanford and Silicon Valley, and a stint at eBay to start an enterprise designing phygital educational toys for children in the 3-10 age group

PlayShifu Co-founder and CEO Vivek Goyal with his son Dhruv
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PlayShifu Co-founder and CEO Vivek Goyal with his son Dhruv

Namit Gupta New Delhi
How do you get a three- or four-year-old to tell you what seven minus three is? He hasn't dived deep into numericals yet, and worse, at a time like this, he can at best get a limited dose of his daily lessons online, if at all.

While the Covid-induced lockdown has only exacerbated the problem of teaching really small children at home, educating the tiny tot was always an issue, pandemic or no pandemic. This is something Vivek Goyal, CEO of PlayShifu, discovered back in 2016. That was when this father of a five-year-old set up his firm and began designing

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