OnePlus: How midrange flagship brand is discreetly inching towards premium

With smartphone prices gradually increasing with every new generation, the midrange flagship brand OnePlus has turned into a premium brand. Here is a look at the company's journey so far

In 2014, Chinese smartphone manufacturer OnePlus debuted in the smartphone space with the launch of the OnePlus One, which was termed a flagship but had the price of a midrange device. Thanks to its top-notch specifications and brilliant build quality, the phone famously became the first midrange flagship, giving birth to a smartphone segment that had never before been explored or experimented with but had a huge potential in India’s price-conscious smartphone market.

Over the years, the company has continued to offer value-for-money products in the midrange segment, redefining the flagship smartphone segment and proving that a flagship need not