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Saas-based accounting platform Zoho Books has eyes on world markets

Zoho, which so far was focused on India, is expanding its footprint in countries such as Latin America, Mexico and Africa

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zoho | Source: Wikipedia

Shivani Shinde Mumbai
Zoho Corporation, the SaaS-based global technology company, is aggressively taking its online accounting platform, Zoho Books, to international markets. Company executives said that its Zoho finance platform had grown 80 per cent in India, while globally, it has grown by 50 per cent year-on-year. This growth is led by Zoho Books.

Zoho, which was focused on India, is expanding its footprint in Latin America, Mexico and Africa. "Our strategy of growth in any market has been organic. This also means we had to adopt a strategy, which was different from other competition. One thing that really worked for us was our

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First Published: Nov 30 2022 | 4:42 PM IST

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