Business Standard

Aaron Ricadela

Aaron Ricadela

Aaron Ricadela

Aaron Ricadela

Aaron Ricadela: It's stars over teams for sports gear brands

As the month-long Euro 2016 kicks off today, Adidas, Nike and Puma are relying more on individual players than team sponsorships to sell cleats and jerseys

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Updated On : 27 Jun 2016 | 5:34 PM IST