Page 4 - Anushka Bhardwaj/undefined

Cancel culture, brand bias: Why celebs stay silent on uncomfortable issues

Taking a stand can also create sense of authenticity, build goodwill, say brand experts

Jerseys, sippers, coffee mugs: Fans bat for IPL-themed merchandise

RCB, CSK, MI merchandise in top demand, selling at higher rates

How brands use the 'for women' gimmick to sell products at a premium

While brand experts count on aspirational value, the undue premium on personal care remains discriminatory

Is that dishwasher truly green or is it another case of greenwashing?

The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims

Performing the business of art: Open mic organisers look to turn profitable

While shows are back after the pandemic lull, the pay-and-perform model still works on small margins

Scarred by boycotts, ad industry treads cautiously this festival season

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

How OTT platforms are becoming a getaway for flop Bollywood movies

The time gap between the theatre and OTT release of movies has reduced to weeks