How brands use the 'for women' gimmick to sell products at a premium

While brand experts count on aspirational value, the undue premium on personal care remains discriminatory

New Delhi
Nykaa, beauty care products

When was the last time you purchased a face wash, moisturiser, skincare product, or razor that was marked "for women" or had packaging that was purposefully made to appeal to female customers? Premium brands are widely available on supermarket shelves and e-commerce sites, targeting especi

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First Published: Mar 18 2023 | 3:00 PM IST

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