Arundhuti Dasgupta
 "Arundhuti Dasgupta")
Arundhuti Dasgupta
Arundhuti Dasgupta is a journalist and author who writes on a wide range of topics. She has worked with leading financial dailies; her longest tenure was with Business Standard where she wrote a column on business, myth and culture, and led a publishing programme for Business Standard Books. She is currently freelancing as a writer, teaches comparative mythology and is building an online archive of myths, folklore and legends. She is also co-founder of The Mythology Project, a centre for the study of mythology, legends and folklore. She has a Master’s degree in Economics from Delhi School of Economics.
Arundhuti Dasgupta is a journalist and author who writes on a wide range of topics. She has worked with leading financial dailies; her longest tenure was with Business Standard where she wrote a column on business, myth and culture, and led a publishing programme for Business Standard Books. She is currently freelancing as a writer, teaches comparative mythology and is building an online archive of myths, folklore and legends. She is also co-founder of The Mythology Project, a centre for the study of mythology, legends and folklore. She has a Master’s degree in Economics from Delhi School of Economics.
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Aquaguard builds on its brand legacy
Eureka Forbes focuses on technology to differentiate brand, rethinks communication strategy
 "Aquaguard builds on its brand legacy")
Holy cows, global and local
In Norse mythology, the cow is the creator of the universe
 "Holy cows, global and local")
Heroines out of the shadows
Books on Draupadi and on Sita are common sightings at the few bookstores that still survive
Arundhuti Dasgupta: The age of supermen (and women)
Zeus, the towering figure from Greek mythology, commanded complete supremacy
Cashing in on cashless
Demonetisation has inspired a number of brands to get creative with their ads. Is this strategic or just tactical opportunism?
 "Cashing in on cashless")
Arundhuti Dasgupta:Tricked into a new world order
In Australian aboriginal myths, tricksters encourage thieving, cheating and fighting
 "Arundhuti Dasgupta:Tricked into a new world order")
The power of the beast
The lion has been the insignia of kings and generals throughout the world
HDFC, Airtel, SBI most valued brands
Local brand valuations grew faster than global brands; overall top 50 brand value dipped 2% in 2016: BrandZ Top 50 report
 "HDFC, Airtel, SBI most valued brands")
China's 'heihazi' crisis
One Child documents in horrific detail how the single-child policy disrupted Chinese society in brutal and unimaginable ways
 "China's 'heihazi' crisis")
The country is the world for local brands: Josep Montserrat
Interview with Worldwide CEO & GM and country head, Kantar Worldpanel and Senior vice president (media and retail), IMRB
 "The country is the world for local brands: Josep Montserrat")
Breaking the code
Varuna was one of the gods to have witnessed a peace treaty between the Hittites and Mittanis in 1380 BC
Content, technology and distribution are three key pillars: Neeraj Roy
Interview with CEO, Hungama
 "Content, technology and distribution are three key pillars: Neeraj Roy")
Lionising the Mahabharata's women
This book is meant to be a feminist reading of the Mahabharata but imbuing characters within a patriarchal framework with contemporary sensibilities of feminism creates a clash between context and sto
Protests, cause and effect
Today, as the political leadership is using every trick in the book to douse the fires of protest, it may be a good time to brush up on the history and mythology of protests
