 "Arundhuti Dasgupta")
Arundhuti Dasgupta
Arundhuti Dasgupta
Arundhuti Dasgupta is a journalist and author who writes on a wide range of topics, specialising in mythology. She has worked with leading financial dailies, but her longest tenure was with Business Standard where she wrote a column on business, myth and culture, and led a publishing programme for Business Standard Books. She currently freelances as a writer, teaches comparative mythology, and is building an online archive of myths, folklore, and legends. She is also co-founder of The Mythology Project. She has a Master's degree in economics from the Delhi School of Economics.
Arundhuti Dasgupta is a journalist and author who writes on a wide range of topics, specialising in mythology. She has worked with leading financial dailies, but her longest tenure was with Business Standard where she wrote a column on business, myth and culture, and led a publishing programme for Business Standard Books. She currently freelances as a writer, teaches comparative mythology, and is building an online archive of myths, folklore, and legends. She is also co-founder of The Mythology Project. She has a Master's degree in economics from the Delhi School of Economics.
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Goddess power
Among the most enduring myths around Durga is the slaying of the buffalo demon, Mahishasura, which also earns her the epithet of Mahishasuramardini
 "Goddess power")
Imarti to Bhoger Khichuri, some sweet and savoury recipes of the season
Indian culinary habits reflect a deep obsession with pure and impure foods, say chefs and food historians
 "Imarti to Bhoger Khichuri, some sweet and savoury recipes of the season")
Pradip Shah's Grow Trees is notably increasing India's forest cover
At the organisation, projects are tailored around real-life environmental problems
 "Pradip Shah's Grow Trees is notably increasing India's forest cover")
'Evil in the Mahabharata' book review: Whose dharma is it, anyway?
Ambiguities rest quite easily within the many layered narratives of the epic, at peace with the contradictory messages
Gender equality not a colour that you can use to spruce up a failing career
Inclusion has never been a straight road and stories from ancient cultures show it has always been a struggle to accord equal status to all genders and species
Tata Motors is driving Ace on the millennial track
How Tata Motors is leveraging its 12-year experience with the brand to keep it relevant for a rapidly evolving consumer
 "Tata Motors is driving Ace on the millennial track")
In the name of the father
Fathers and sons have had a vexed relationship throughout myth
Aquaguard builds on its brand legacy
Eureka Forbes focuses on technology to differentiate brand, rethinks communication strategy
 "Aquaguard builds on its brand legacy")
Holy cows, global and local
In Norse mythology, the cow is the creator of the universe
 "Holy cows, global and local")
Heroines out of the shadows
Books on Draupadi and on Sita are common sightings at the few bookstores that still survive
Arundhuti Dasgupta: The age of supermen (and women)
Zeus, the towering figure from Greek mythology, commanded complete supremacy
Cashing in on cashless
Demonetisation has inspired a number of brands to get creative with their ads. Is this strategic or just tactical opportunism?
 "Cashing in on cashless")
Arundhuti Dasgupta:Tricked into a new world order
In Australian aboriginal myths, tricksters encourage thieving, cheating and fighting
 "Arundhuti Dasgupta:Tricked into a new world order")
The power of the beast
The lion has been the insignia of kings and generals throughout the world
HDFC, Airtel, SBI most valued brands
Local brand valuations grew faster than global brands; overall top 50 brand value dipped 2% in 2016: BrandZ Top 50 report
 "HDFC, Airtel, SBI most valued brands")
China's 'heihazi' crisis
One Child documents in horrific detail how the single-child policy disrupted Chinese society in brutal and unimaginable ways
 "China's 'heihazi' crisis")
The country is the world for local brands: Josep Montserrat
Interview with Worldwide CEO & GM and country head, Kantar Worldpanel and Senior vice president (media and retail), IMRB
 "The country is the world for local brands: Josep Montserrat")