Page 11 - Roshni Shekhar

Streaming platforms tap micro dramas, creator-led content to lure audiences

ALTT, Zee, Kuku TV eye mobile-first viewers with vertical video content segment

MIB proposes amendments to TV ratings guidelines, inviting more agencies

The Ministry of Information and Broadcasting proposes changes to the TV ratings system to foster competition and enhance the accuracy of data, particularly for connected TV platforms

Kapur Family Trust to partially sell stake in Travel Food Services

Travel Food Services IPO is a full offer-for-sale issue by Kapur Family Trust with SSP Group raising stake as company eyes APAC, Middle East and highway QSR growth

Indian OTT platforms continue to expand, but on smaller scale with low risk

Indian streaming services are slowing cash burn, focusing on niche content and cost optimisation as they rework business models for sustained growth and profitability

PVR INOX sees film re-releases gaining traction amid BO uncertainty

With box office performance of new films volatile, PVR INOX plans to expand re-releases, which brought in ₹124 crore and 7.1 million admissions in FY25

JioHotstar nears Netflix with 300 mn subscribers after IPL 2025 surge

Driven by massive IPL viewership and CTV penetration, JioHotstar has crossed 300 million subscribers, nearly matching Netflix's global numbers, says JioStar

Hindalco to acquire AluChem for $125 mn to grow speciality alumina reach

The acquisition will boost Hindalco's North American presence and global alumina capacity as it eyes 1 million tonnes by FY30 through innovation and sustainability

As Bollywood fights OTT, Aamir releases Sitaare Zameen Par only in theatres

The latest attempt is by actor and producer Aamir Khan decided to release his film, Sitaare Zameen Par, exclusively in theatres

Chandra, family to recover ₹1,300 cr in one year to fund investment in ZEEL

Essel Group promoters expect to recover dues and invest Rs 2,237 crore through convertible warrants, potentially increasing stake in ZEEL to 18.39 per cent

Dentsu India admits to being CCI whistleblower in ad cartel investigation

Dentsu India confirms it approached CCI under the leniency programme, triggering cartel investigation into media buying agencies and ad rate collusion

IPL 2025 scores viewership record with 840 bn mts watch time: JioStar

A billion viewers across TV and digital platforms watched the tournament; RCB -PBKS final most-watched match in IPL history

WhatsApp Status ads to help brands reach more audiences in smaller cities

Experts say WhatsApp ads will boost access to Tier II & III audiences, with cautious optimism on ROI and privacy concerns; D2C, BFSI and EdTech brands to benefit early

Vedanta offloads 1.6% stake in Hindustan Zinc to raise ₹3,028 crore

Vedanta offloads 66.7 million HZL shares for ₹3,028 crore via book-building; to use funds for balance sheet strengthening and demerger into sector-specific entities

CTV adds 35 mn viewers, sees equal urban-rural reach: Kantar report

CTV gains 35 million viewers in Q1 2025, sees even spread across rural and urban India, while digital-only users rise and linear TV still leads with 58 per cent reach

Hindustan Zinc to invest ₹12,000 crore to double refined metal capacity

Board approves expansion of metal and silver capacity to over 2,000 KTPA and 1,500 tonnes respectively, with new smelter and mines to be built over the next 36 months

Zee to raise over ₹2K cr from preferential issue of convertible warrants

Promoter group to invest Rs 2,237 crore in ZEEL via preferential warrants, raising stake from 3.99 per cent to 18.39 per cent to support growth and strategic vision

Balaji Telefilms expects stronger FY26 as digital and film units grow

TV segment recovery, digital platform growth, and motion picture IP expansion are expected to improve profitability for Balaji Telefilms from FY26 and scale up by FY27

India's influencer marketing industry to grow by 25% in 2025: Report

India's influencer marketing industry is growing with support from brand trust, agency M&As and a government fund for creators, shifting focus to content quality and relevance

IIGC launches Code of Standards to govern influencer-brand deals

The Indian Influencer Governing Council's new code mandates disclosure of partnerships, regulates virtual influencer use, and introduces contract templates for brands

Multiplexes bank on 'Housefull 5' repeat viewings to lift footfalls

As of Thursday, advance ticket sales for the film - which revolves around three imposters named Jolly (played by Akshay Kumar, Abhishek Bachchan, and Riteish Deshmukh) claiming to be heirs of billions