Sharmistha Mukherjee
 "Sharmistha Mukherjee")
Sharmistha Mukherjee
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Discerning Indians want more than just a ride
Motorcycle buyers increasingly want more vroom in their grip and manufacturers are being quick to respond
Ertiga creates a new category
Maruti's 'life-utility vehicle' may have many followers in the mini-MUV segment: GM, Ford and Toyota
BS People: Takayuki Ishida
Ishida in the driver's seat for Nissan in India
Discerning Indians want more than just a ride
Motorcycle buyers increasingly want more vroom in their grip and manufacturers are being quick to respond
Honda makes a mark in crowded small car market
In recent months, the sales of Brio and Jazz hatchbacks have left those of the company?s other models far behind, despite offering no diesel options
More women now in the driver's seat in car market
Also, car owners driving more than they did five years ago despite fuel price hikes average age of buyers on downhill ride
Suzuki Motorcycle signs Salman Khan for Hayate launch
Actor will start with endorsement of Hayate 110 cc with which Suzuki seeks to enter the 7 mn-strong mass commuter segment
BS People: Manish Sahi
Sahi in the driver's seat at Volvo
BS People: Naresh K Rattan
The force behind Force's marketing
Ertiga creates a new category
Maruti's 'life-utility vehicle' may have many followers in the mini-MUV segment: GM, Ford and Toyota
Maruti to launch Ertiga to take on Toyota's Innova
With 25 per cent sales growth in the multi-utility vehicle segment, other car makers rushing in, too
BS People: Hironori Kanayama
Honda veteran heads India operations