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No-holds-barred brand wars take root

The increasing spate of comparative advertising betrays brands' desperation as consumers cut spending

FMCG companies feel the pinch, finally

High retail inflation is exerting pressure on households to cut expenses wherever possible

Sequoia picks up 9% in Darshan-Patel-owned Vini Cosmetics

Stake in the company has been acquired for about Rs 100 crore, valuing the company at over Rs 1,100 crore or nearly six times its sales

Why have food parks failed to take off in India?

While the concept has been doing the rounds for a few years, corporate interest has not been too high owing to a number of issues, including land acquisition

Why have food parks failed to take off in India?

While the concept has been doing the rounds for a few years now, corporate interest has not been too high owing to a number of issues

In India, slow-moving consumer goods

Results of key companies declared so far shows that consumer slowdown beginning to take its toll on sector

Tatas to focus on beverages 'power brands'

The brands that will be given a global push are Tetley, Tata Tea, Himalayan and Eight O' Clock Coffee

All eyes on the No 3, Interpublic Group: Will it stand alone?

The company's strong presence in markets like India gives it the confidence to proceed on its own, rather than sell out

Worry lines appear on F&L

HUL's blockbuster fairness cream brand is suffering from a relaunch that misfired

After Publicis-Omnicom combine, can independent ad agencies last?

It's not just an either/or issue but part of a cycle always going to be there, say some

Omnicom-Publicis merger: What will WPP do now?

With the ad world upended, speculation on response of the dethroned No 1

We will not deviate from volume growth: Nitin Paranjpe

Interview with MD & CEO, HUL

Bringing the power of internet to TV advertising

It's curtains for broadcaster, advertiser slugfest over TV ratings

Advertisers had issued notices saying they would pull out ads from 'seven' networks if they did not shift to weekly ratings

Movie channels ready script to buck ad cap

The genre, heavily dependent on advertising volume due to low ad rates, will see new launches by networks to maintain revenue in the face of Trai's hourly limit

Trai cap pushes up TV channel ad rates

Trai has been given two weeks to respond to an appeal filed by the News Broadcasters Association of India

Atom: Rough start but not out

Pepsi execs claim that its glass bottles have found repeat customers in the select markets they are sold in

Broadcasters add caveat to weekly TAM ratings

Seven broadcasters are now insisting that they are comfortable with only some genres moving to a weekly ratings system

TV networks blink in war with advertisers

Agree to switch back to weekly viewership ratings; fine print of the agreement with advertisers still being worked

Unilever steps up its India game

Unilever is expected to step up its product launches here as it eyes new, emerging areas as well as newer channels of distribution