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Sports wear brands work up the fitness track

Puma, Reebok, Adidas and Nike are launching high-performance sports shoes

ITC plans to foray into oral care segment

Analysts confident of company's performance in competitive categories

Air conditioner sales up after two dull years

The increase in temperature in last two weeks has led to a pick-up in numbers...

Fast food chains now count on pricing power as volumes fall

In a price-sensitive business such as fast food, pushing up the unit value of products is always last on a player's mind

IPL: Enter the fan

Franchisees are encouraging a loyal fan-base as the initial euphoria wanes

With heat rising, consumer promos take off well this summer

Analysts, as well as retailers, say this year is likely to be a good one for appliance makers

Grey finds a bright spot

The recent Grand Prix award at the Creative Abbies for Killer Jeans and new business wins have turned the spotlight back on this WPP entity

Broadcasters, agencies settle dispute over client billings

A two-day impasse led to a revenue loss of Rs 60 crore for channels as ads stayed off air

Consumer goods companies buck slowdown trend in Q4

Results declared so far show that firms have managed to arrest moderation in volume growth seen in previous quarters

Broadcasters-ad agencies spat over billing continues as ads stay off air

This follows a series of tax notices to broadcasters to pay TDS on the 15% agency commission reflected in their invoices

Panasonic unveils second chapter of India story

The Japanese giant wants to focus on segments outside its core business

Growth is back on track for us: Harish Manwani

Interview with Chairman, Hindustan Unilever Ltd

Now, teeth whitening opens a new frontier for oral care majors

Colgate has just launched a specialised whitening toothpaste which it claims if used regularly for a week can make teeth a shade whiter, rivals might follow

Branding the fear of death

Balancing public service with branding has often gotten tricky for Birla Sun Life Insurance

Pepsi has IPL, but Coke isn't far behind

Coca-Cola says it has a few aces up its sleeve even as its rival milks its association with the Indian Premier League to the hilt

Goafest panel refuses to invade sanctity of the ABBYs, upholds awards

After the fest, there were complains against ads for DHL & Electrolux done by BBDO, DDB respectively which were allegedly copies of international campaigns done by O&M

Meet the new winners

Small agencies have come into their own, as was evident during the recently concluded Goafest

Chennai, Kolkata teams win value game

Grab top slots ahead of Mumbai, Bangalore franchises this year: Brand Finance study

In our business, people's emotions cannot be ignored: Diane Scott

Interview with executive VP & chief product and marketing officer, Western Union

GSK overtakes Colgate in sensitivity segment: Nielsen

Besides sensitivity, both companies recently stepped into another emerging area, gum care, in an endeavour to expand the niche oral care business