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Goafest: Clients speak, ad guys listen

Executives from some of the top consumer goods companies list out their pet peeves in advertising and propose solutions in an engaging half-day seminar...

Mindshare gets fistful of media Abbys

Goafest begins in backdrop of Ford controversy

Starbucks opens sixth store in Mumbai

There are now a total of five stores in Delhi and six in Mumbai

PepsiCo unveils IPL plans with Taproot as agency partner

The theme would continue to dwell on the lines of Oh Yes Abhi, which was kicked off last month

Ford-Figo has lots of company

The JWT campaign has kicked up a lot of dust. We take a look at some of the most controversial ads through the years

IPL6: Teams now hunt for innovative partnerships

The average TVRs of the first six matches of IPL's fifth edition was just 3.76, the lowest in the tournament's history

Brokerages give Nestle thumbs-down

Nestle is the second company after HUL to see a spate of downgrades following a hike in the rate of royalty.....

Godrej ropes in Aamir Khan to increase visibility during IPL

The group first time has a brand ambassador for a corporate campaign though it has used celebrities to endorse individual products

Ford unlikely to move business out of JWT

JWT's Ford portfolio, valued at $2 bn, is among its largest

Taproot to be Pepsi's creative agency for IPL campaign

Who will don the creative mantle at JWT?

That is the question many are asking after Bobby Pawar has been asked to leave following the Ford-Figo fiasco

ASCI shows its teeth, finally

After 28 years, the ad industry's self-regulatory body appears to be getting its act together with a stringent monitoring system and a quick redressal procedure. But is this enough?

IPL-6 could see endorsements galore

Nestle raises rate of royalty

Company board approves increase of 1.1 percentage points in its rate of royalty payment to its Geneva-based parent

Cricket's underdogs who could take off this IPL

There are quite a few players who have potential to break into national squad based on their performance in IPL

Munnabhai's trail of losses on way to jail

At least Rs 250 cr riding on Dutt, in films underway and ads for some brands

Sanjay Dutt verdict: Impending brand endorsements may take a hit

Dutt-Manyata were emerging as a power couple, but that is set to change with the SC upholding Dutt's sentence

Brands begin wooing Dhawan

Nike, Reebok, Puma in preliminary talks to rope in cricketing sensation as brand endorser

O&M's loss may be others' gain

This year's Goafest will see more participants despite the absence of the country's largest ad agency