Rising incomes, better support services and need for companionship are among factors driving this boom
Are digital ads depriving brands of the benefits of long-running themes?
The rules of the game in India's branded generics market are fuzzy to say the least
From a marketer's point of view, we need to figure out how to ride the distraction tiger better
India leapfrogged from manual typewriters to PCs. Are we going to see rural India moving from cycle rickshaws to e-rickshaws?
With the whole world turning to natural products, the time for its rebirth is just right
Even if our weight yo-yos, our overall health will keep getting better
When used sensibly, big data can save lives and help build better future citizens - one human bit at a time
There is such demand for content, even old movies and television shows are being repurposed for the smart phone
We are seeing the introduction of curated products labelled "home fragrances"
Don't let multi-layer laminate packaging choke up our drainage systems
Senior citizens are now referred as silver generation in the new marketing lexicon
The game is played better in the developed countries
Real estate websites might have decimated the classified ads of newspapers, but they are yet to fully capitalise on the capabilities of data analytics
Indian consumers are getting used to better decor and IKEA is is teaching Indians to plan and buy furniture