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Ambi Parameswaran

Ambi Parameswaran

Brand strategist and founder, Brand-Building.com

Ambi Parameswaran

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  • Bindi hits the spot

    13-04-2021 22:17:00

    It is now left to be seen if the bindi gets a global sheen, thanks to Nasa's Swati Mohan

  • Board games spin new tales

    09-03-2021 23:05:00

    Folks getting tired of playing games on their phones are looking for a different way to engage their senses and bond with friends and family

  • Eyes and ears of marketing

    09-02-2021 21:41:00

    Media experts point out various flaws in the BARC television rating system. But what they don't point out is that BARC ratings (or the earlier TAM ratings) are not used by advertisers in isolation

  • Appointment viewing will live on

    12-01-2021 21:25:00

    Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth

  • Markets crowded, but malls empty

    08-12-2020 21:38:00

    From Ranganathan Street in T Nagar, Chennai, to Dadar market in Mumbai, there was frenzied shopping during Diwali. But malls have not had such luck

  • The low involvement challenge

    10-11-2020 21:43:00

    One obvious solution is to create an advertising property that resonates emotionally with the consumer.

  • Rejection? Face, process, learn, reboot

    13-10-2020 20:30:00

    If applied well, this simple four-step formula can help you revive the falling fortunes of any brand

  • Tech marketing: Time for renewal?

    09-09-2020 01:31:00

    Tech marketing can get out of the MarCom maze if it can start championing buyer behaviour research, innovation and experimentation

  • Companionship that comes on four legs

    11-08-2020 23:18:00

    One of the reasons touted for the rise of dog ownership in the US has been the rise of single-person households and aged living as empty nesters. This could also be happening in India

  • Face-to-face selling hits a wall

    30-07-2020 23:55:00

    By understanding the new normal, you can recalibrate your sales machine to become even more productive

  • 'Purpose washing' in times of crisis

    15-07-2020 23:21:00

    It is dangerous for brands to jump onto a new bandwagon every time there is a "purpose" on the horizon

  • Unboxing the revenge shopper

    28-05-2020 22:16:00

    This brand of customer is waiting with bated breath for the lockdown to ease so she can head out to the nearest luxury products store

  • Pet market boom

    13-05-2020 23:18:00

    Rising incomes, better support services and need for companionship are among factors driving this boom

  • Brand taglines and pop culture

    23-03-2020 21:05:00

    Are digital ads depriving brands of the benefits of long-running themes?

  • Branded generics: Uncertainty or opportunity?

    10-03-2020 20:50:00

    The rules of the game in India's branded generics market are fuzzy to say the least

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