It is now left to be seen if the bindi gets a global sheen, thanks to Nasa's Swati Mohan
Folks getting tired of playing games on their phones are looking for a different way to engage their senses and bond with friends and family
Media experts point out various flaws in the BARC television rating system. But what they don't point out is that BARC ratings (or the earlier TAM ratings) are not used by advertisers in isolation
Human beings are creatures of habit and appointment (viewing) is a habit that they have perfected over the many millennia they have inhabited this blue dot we call Planet Earth
From Ranganathan Street in T Nagar, Chennai, to Dadar market in Mumbai, there was frenzied shopping during Diwali. But malls have not had such luck
One obvious solution is to create an advertising property that resonates emotionally with the consumer.
If applied well, this simple four-step formula can help you revive the falling fortunes of any brand
Tech marketing can get out of the MarCom maze if it can start championing buyer behaviour research, innovation and experimentation
One of the reasons touted for the rise of dog ownership in the US has been the rise of single-person households and aged living as empty nesters. This could also be happening in India
By understanding the new normal, you can recalibrate your sales machine to become even more productive
It is dangerous for brands to jump onto a new bandwagon every time there is a "purpose" on the horizon
This brand of customer is waiting with bated breath for the lockdown to ease so she can head out to the nearest luxury products store
Rising incomes, better support services and need for companionship are among factors driving this boom
Are digital ads depriving brands of the benefits of long-running themes?
The rules of the game in India's branded generics market are fuzzy to say the least