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MG Parameswaran

MG Parameswaran

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  • Pricing for a 'Segment of One'

    26-02-2018 06:00:00

    The online market for goods & services is already governed by a different set of pricing rules. How will that affect the traditional modes of looking at pricing?

  • Riding the event bike

    01-02-2018 05:59:00

    Marketers need to appreciate the potential of brand-driven event properties