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Burger King likely to sign deal with Coca-Cola; may end tie-up with Pepsi

Executives said that the deal will be formalised and announced by the end of next quarter

Burger King

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BS Web Team New Delhi

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Burger King is in talks to sign a deal with Coca-Cola as its exclusive beverages partner, breaking off its 10-year relationship with PepsiCo.

Executives said the deal will be formalised and announced by the end of next quarter.

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Burger King has been associated with PepsiCo since it came to India in 2014.

An executive said, "Coca-Cola has been escalating its "Coke with meals" platform aggressively and has a 15 per cent stake in food delivery platform Thrive, which competes with Swiggy and Zomato, with a base of more than 14,000 restaurants. Such an association directly benefits both restaurants and the beverage maker and was among the reasons that clinched the deal with Coca-Cola."

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Another executive said that the top-rung engagement with PepsiCo was also limited.

Burger King is aligned with Coca-Cola, but in India, the US-based fast-food chain has been in an exclusive partnership with PepsiCo. KFC and Pizza Hut have exclusive partnerships to serve PepsiCo's beverages in India. The deal will give Coca-Cola immediate traction and access to serve at over 391 stores of Burger King and its coffee and beverage sub-brand "BK Cafe" across India.

Coca-Cola India acquired a stake in Thrive, owned by Hashtag Loyalty, in April this year, in what was its first investment in a startup in India.

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First Published: Sep 19 2023 | 2:57 PM IST

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