IPL's valuation drops for second time in a row in 2025 to ₹76,100 cr

The valuation of the Indian Premier League (IPL) ecosystem shrank by 8 per cent in 2025 to ₹76,100 crore, for the second year in a row amid media rights consolidation and a ban on real money gaming advertisements.

 

A report released by D&P Advisory, titled ‘Beyond 22 Yards 2025’, said that the value of IPL fell by 8 per cent in 2025 compared to ₹82,700 crore in 2024.

 

However, the report said that the basic fundamentals of IPL remain strong with higher viewership, and franchises having more stable categories like automobile, banking, financial and insurance services (BFSI), healthcare, and consumer technology brands as their sponsors.

 

 

JioStar, which had the streaming and broadcasting rights for IPL, said that the league’s 18th season was one of the most monetised sporting events in India till now. JioStar is said to have generated around ₹4,500 crore through its advertising revenue in IPL this year.

 

“This one-two punch has created the first sustained downturn in IPL’s commercial history, reducing the ecosystem’s valuation by nearly ₹16,400 crore or $2.4 billion in just two years,” the report stated, adding that the RMG segment used to contribute about ₹1,500 to ₹2,000 crore annually across league, franchise, and broadcaster deals.

 

“The IPL’s growth trajectory now rests less on auction windfalls and more on the realities of consolidation. With JioStar commanding unmatched reach across TV and digital, the BCCI has lost the leverage that once came from pitting rivals against each other. No alternative OTT player offers comparable scale, making head-to-head bidding battles unlikely to return,” the report added.

 

Franchise-wise, the Royal Challengers Bengaluru (RCB) came at the top in terms of brand rankings, followed by the Mumbai Indians (MI) and Chennai Super Kings (CSK).

 

On the other hand, the Women’s Premier League (WPL) saw its value drop from ₹1,350 crore in 2024 to ₹1,275 crore this year, as commercially, the WPL is not immune to the same headwinds that face the IPL.