Modi’s Uttar Pradesh face
If Kalyan Singh became the Bharatiya Janata Party (BJP)’s backward caste icon in the 1991 Assembly polls in Uttar Pradesh in the wake of the Mandal-Kamandal discourse, the party’s choice fell upon Keshav Prasad Maurya to fill that space for the 2017 polls.
In the 2014 Lok Sabha poll, the BJP found support among non-Yadav OBCs and non-Jatav Dalits in Uttar Pradesh. For 2017, it went about consolidating this support by giving more representation to these castes, particularly the non-Yadav OBCs, in the leadership.
Maurya, a Lok Sabha member from Phulpur, was made the UP state unit