Hyundai Motor's Exter to take on Tata's Punch in entry-level SUVs

Punch has already hit sales volume of 10k-11k units a month

Hyundai Motor on Tuesday will launch its new model, the Exter, in the entry-level sports utility vehicle (SUV) market, challenging the domination of Tata’s Punch in the segment. 

Positioned as an entry-level SUV with a price tag of over Rs 5 lakh, going up to the sub-Rs 10 lakh bracket, the Punch has been a success story for the Tatas and has ramped up volumes of 10,000-11,000 vehicles a month.

Says Vinay Pant, head, marketing, Tata Motors Passenger Vehicles Ltd: “In October 2021 Tata Punch created a sub-compact segment, anticipating the needs of customers at an early stage. It has