Flipkart expects 200 million visits as 'End of Season Sale' begins

The Walmart-backed firm is offering products from over 70,000 brands and sellers, featuring 1,000-plus curated style trends across apparel, beauty, and lifestyle

Ecommerce major Flipkart is expecting over 200 million visitors during its Fashion End of Season Sale (EOSS) beginning May 30. 

 

The event will offer choices from more than 70,000 brands and sellers across sectors such as apparel, beauty, and lifestyle.

 

The Walmart-backed company said the sale will feature an expanded product range and promotional offers aimed at drawing millions of customers from across India. It said the event will be accessible in all regions of service with curated selections covering more than 1,000 style trends. 

 

Flipkart has seen a significant uptick in the adoption of premium products. Branded accessories witnessed better Year-on-Year (Y-o-Y) growth. The premium clothing segment has also seen a rise this year. D2C brand collections have expanded three times, with a 60 per cent growth over last year. 

   

“From Gen Z curations on SPOYL to premium selections across apparel, footwear, and accessories, we are making fashion more accessible, faster, and more affordable for millions across the country,” said Kunal Gupta, vice-president, Flipkart Fashion.

 

 “As we connect millions of sellers, brands, and customers, our focus remains on delivering unmatched value and convenience.”