Page 38 - News

Jawa packages history on a new set of wheels, to a new set of bikers

With experience centres, digital campaigns, and social media chatter, the bike brand retooling its legacy for millennial bikers

My best campaign is Britannia's 'exciting goodness': Interbrand India MD

This campaign is special because the project repositioned and re-imagined an old and well-established brand, says Ashish Mishra

Small and regional brands power Instagram's marketplace run in India

As the photo sharing platform gets ready to open for business in the country, small businesses and regional labels are hoping to cash in

From selfies with celebrities to biopic, branding PM Modi in election year

Popular culture and social media are being used to present the PM as the best man for the job

Branded by origin: Goa airport gets first GI store, more to follow soon

With an exclusive store for GI tagged products at the Goa airport, the government looks to build a premium label for indigenous ware

Roles within marketing firms are changing with growing adoption of AI

According to Pegasystems Inc, despite these changing trends, old-style marketing won't lose its relevance

Here's how various industries in India are investing in technology

A recent report Fast forward: Relevant skills for a buoyant Indian economy has studied the overall Indian market and the services sector which absorbs a bulk of the job seekers

Why Amyn Ghadiali finds #BhulaDeDarr campaign for Star Bharat as his best

To take the campaign in the second phase, celebrities such as M S Dhoni, Ajay Devgn, Mithali Raj and Siddharth Malhotra shared their stories urging the audience to burn their fear, says Ghadiali

Never waste a good crisis

The heightened activity level in the M&A landscape during 2018 is set to spill over to 2019

Screwvala eyes more non-cricket sports for U Mumba, but will brands bite?

According to experts, the target audience for these sports is pretty varied, and hence the same advertiser may not want to advertise on all the sports

Coke adds more fizz to tap local market, brings in new flavoured drinks

With its first hyperlocal label Colour being launched in Tamil Nadu, the company hones its regional play

ISB's management programme up four places to 24th in FT worldwide rankings

The institute is the only B-School from India to enter the Top-25 list globally; It ranks No. 3 worldwide on alumni salaries

Learn from the discipline of international studios: Viacom18's Ferzad Palia

The headroom for growth in India for pay TV in the English language is the highest in the world, Palia tells Shubhomoy Sikdar

BIC Cello rewrites India story, pushes its presence both online and offline

The company has set up its largest stationery plant in the country

Honda bets on product, price innovation to zoom ahead of Hero MotoCorp

The company feels the BS-VI fuel regulation will push the prices of products across the spectrum upwards

Back to basics: Organic food brands betting big to change consumer trend

The search for simplicity is growing as people battle fatigue. Companies need to respond quickly, say experts

Park Avenue's deodorant mist grows slow, steady

Holds onto the second spot for a year, with a different positioning than others

Big brands line up to buy local players in dairy despite steep valuations

Lactalis, Danone, Nestle, Britannia and ITC are getting aggressive

AccorHotels eyes 25% growth in 4-5 years riding on an asset-light model

French hospitality major eyes 25 per cent growth in the next four-five years riding on an asset-light model

Naturals Ice Cream plans expansion, steps out of its comfort zone

The Mumbai-based brand is expanding in the north as growth beckons