Page 56 - News

Pre-schools learn the ABC of promotions

BookMyShow follows consumer trail, expands footprint in entertainment biz

The expansion has been organic in terms of the brand's gradual movement into allied segments and via acquisitions

Brand Fevicol: Pidilite provides content on home design, trends, solutions

In this, the company is hoping to leverage the familiarity that Fevicol brand has with consumers and increase its influence on their lives

India's warehousing leasing to touch 20 mn sq ft in 2018, says report

Only 1 per cent of CIOs (chief information officers) indicate any kind of blockchain adoption within their organisations

New campaign by Tasty Treats highlights the range and product adaptability

The products are priced 5-10 per cent lower than comparable products. The company does not rule out dynamic pricing

One of the key concerns for non-users of voice assistants is trust

Voice assistants such as Google Assistant, Amazon's Alexa, and Apple's Siri, has the potential to revolutionise how consumers and brands interact in ways not witnessed since the dawn of e-commerce

Variety in 'activities and experiences' space next frontier for Cleartrip

To address the quality issues related to service delivery by vendors, Cleartrip is building in-house technology capabilities that would help it organise and manage multiple layers of experiences

IIM Sambalpur to tap corporates, entrepreneurs for Smart Villages

The premier management institute is planning to conduct a series of workshops and identify the clusters for development

Nokia dials the IPL helpline, looks to establish a new identity

With KKR's team sponsorship, Nokia has entered the IPL limelight, says brand consultant Harish Bijoor, which he says the brand has used well

PepsiCo India brings back nostalgia: New 7Up bottles a retro look

The new 7Up packs are bringing back the old familiar Fido Dido, one of the early mascots to climb the popularity charts in the country in the 1990s

Supercars on budget row

Benz, BMW, Audi, Jaguar expand their circle of influence; build user communities and talk easy finance to stoke personal aspirations

How must brands fight online trolls without sullying their reputations?

Ola stared down an abusive customer while Amazon played the silent game

Digital push: Insurance brands look to engage with the millennial buyer

Humour, straight talk and pithy messages power the advertising pitch as insurance brands look to engage with the millennial buyer

OYO gearing up for a bigger play in corporate executive accommodation space

The managed apartment chain hopes to use its learnings from the homestay space to its new corporate executive accommodation business

Office spaces are becoming more bendable, modular and futuristic: Rawal

Technology has changed the way people work but workplaces have remained the same for a decade, says Praveen Rawal

Increased employee productivity a primary driver for digital transformation

53.1% employees say a digital strategy is being executed in a coordinated way across the organisation

Influencing market: Facebook, Instagram preferred channels for influencers

According to Influencer Marketing Report for 2018 by research agency Zefmo for the Indian market, nearly 92% of participants said that they would launch at least one influencer-led marketing campaign

Regional content is helping OTT video services go mass, says report

Vantage point: Insights from cutting-edge research

Profiling online shopper: Non-metros, regional languages new superstars

Real and virtual worlds collide while regional takes the lead as consumers speed down the digital highway

Parag gets ready for pan-Indian dairy play after acquiring Danone facility

Managing two sets of supply chains - for milk and for milk-based value-added products - over a wider market will be a big challenge