 "Kolkata Knight Riders batsman Sunil Narine celebrates his half century with teammate Robin Uthappa during an IPL cricket match 2018 against Royal Challengers Bangalore in Eden Gardens in Kolkata on Sunday. Photo: PTI")
Mixing up cricket and Bollywood is a tried and tested formula for winning mass currency in the Indian market; Chinese mobile handset makers have done it with aplomb (Oppo, Vivo) as have the swarm of new start-up brands (from food to furniture to grocery delivery). Now Nokia that has a recall hugely disproportionate to its present-day market shares is looking to play the same game, hoping that the mass frenzy and excitement whipped up by the T20 carnival will rub off on its brand too.
Nokia’s re-entry into the Indian market is just over a year old.
Nokia’s re-entry into the Indian market is just over a year old.
