Profiling online shopper: Non-metros, regional languages new superstars

Real and virtual worlds collide while regional takes the lead as consumers speed down the digital highway

Non-metros and regional languages are the new superstars in the Indian consumer landscape according to Google’s Year in Search report for 2017 and while the consumer is losing her inhibitions with digital commerce, she is also increasingly seeking an offline validation for her online discoveries and vice-versa.  
 

The report shows that today every two search strings out of three originates outside the metros and local language searches have gone up ten times. An earlier report had said that every 9 out of 10 new users coming online in India (since the past year) is a non-English language user (Indian languages-Defining