Mamaearth announced its presence in Canteen Stores Department (CSD) under the Ministry of Defence, across India. This collaboration represents a key milestone in the brand's expansion strategy, allowing it to connect with a broader audience and meet the distinct needs of consumers nationwide.
With a deep understanding of the consumer landscape and a commitment to making toxin-free products accessible to all, Mamaearth identified a gap in the CSD channel and took decisive steps to fill it. The brand's entry into CSD has been a crucial growth driver, contributing to its robust offline presence across India.
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