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Sony plans to buy stake in Network18 Media group. What next?

Sources suggest that Sony is considering several potential deal structures, including a bid for the company or a merger of its own Indian business with Network18's entertainment channels

Kanishka Gupta  |  New Delhi 

At present, Sony Corporation is in preliminary talks to buy up to 30 percent stake in Network18 Media & Investment Ltd. making it the second attempt by the group in 10 months for a local acquisition.

What makes the Japanese giant so keen on this deal?
Well, according to the sources, the Tokyo-based company seeks to tap booming demand for content in the South Asian nation. As a matter of fact, Network18, whose current portfolio includes VH1, Nickelodeon, MTV, CNBC TV18 and a range of other local language channels, as well as portals such as Firstpost and Moneycontrol and channels CNN-News18 and CNBC TV18, is just the ideal match for it.

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First Published: Fri, November 22 2019. 13:04 IST