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The Strategist Quiz #669

The Strategist Quiz #669

Cooking up a storm to make the most of the home-bound consumer demand

RTE-RTC players have ramped up production, distribution, and lapped up the opportunity with both hands for launching new products

Microsoft Surface Pro X review: A costly Windows 10 device from the future

The Microsoft Surface Pro X is a one-of-its-kind device that blends Windows 10 with ARM chip. Does it work? Let's find out

Global film festivals come up with watch-from-home options for cinephiles

Some festivals have simply cancelled their events, the most prominent among them being Cannes, but many decided to go online.

Rohinton Mistry's 1995 novel captured the grand tragedies of Emergency

A Fine Balance is also a ludicrous sketch of a nation, its grand tragedies and political misadventures, specifically during the Emergency of 1975, which was declared 45 years ago on June 25

Noise Shots Rush: Affordable TWS earphones are now officially a thing

The cute, rotund charging case is simple in construction and is of a better quality than you'd expect

Kodak CA 55-inch 4K UHD TV review: Minimally designed, offers more in less

The TV runs a resolution of 3840x2160 pixels and reproduces 4K content with a fair bit of accuracy

A filmmaking couple tells gorgeous stories from the Himalayas on YouTube

The husband-wife duo, who go by the moniker "Ronnie & Barty" on YouTube, have been chronicling their Himalayan life with a lens for a few years now, capturing breathtaking visuals.

Masks, gloves, PPEs and the plastic conundrum we need a solution to

The plastic ban in India, which had just started to take effect, has been substantially derailed given current needs and with enforcement systems looking the other way.

CHESS #1405

Fabiano Caruana has now developed into a formidable rapid player

Pushing 39, taking a year off - is the end of Roger Federer's career nigh?

By employing instinct and reacting faster than his opponents, Federer, over the last two decades, seized control of what matters most in tennis: time

Little letters of love

Amit Shankar Saha has quietly carved a niche for himself in the overactive world of Indian poetry in English

Accounts from Mumbai's Dharavi on efforts to chase away the virus

As efforts to 'chase the virus' begin to pay off in Mumbai's Dharavi, frontline workers and residents share accounts of recent months

How multiplexes systematically killed the democratic movie-going experience

Even with its class divisions, the cinema hall seated everyone. A different ecosystem altogether, it was far more organic

Wine ratings explained

Three- and five-point ratings don't address the subject adequately, and wine producers themselves cannot be relied upon to be objective.

HUL, RB, ITC up the ante in home hygiene with new campaigns, products

Brands look to leverage the sharply rising consumer interest in external cleanliness, launch new campaigns and products

How three MSMEs turned the coronavirus challenge into an opportunity

Many people running MSMEs fear that the support offered by the government might not be enough, while many others are tweaking their business models - basically trying to do more with less

Brands chant the affordability mantra as they chase thrifty customers

The familiar playbook of flexible payment schemes, value packs and discounted sales dons a post-pandemic avatar as brands chase thrifty customers

How the shift in purchase behaviour calls for an overhaul in branding

As consumers make the slow march to normalcy, brands will be forced to rethink their category presence, purpose, and pricing strategies

Can the pandemic nudge us to change our habits and make our lives better?

Preposterous though it may sound, months of staying at home 24x7 has offered an opportunity to change lifestyles for the better.