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Auto brands take note of growing digital influence on cars and bike market

With smartphones now replacing in-person research when buying cars or bikes, the digital medium will become key for advertising, sales and marketing

FMCG: Shipments are going up while retail offtake is slowing, says Nielsen

While company shipments are going up, actual retail offtake is slowing, says Nielsen, pointing to consumer fatigue. Is this cause for concern?

Britannia using new-age tools to complement core strategy in rural areas

Britannia is engaging with small, local start-ups to push penetration of key brands in the villages

Amid changing fashion trends, Levi's aims to stay true to its denim roots

The marketing team is also keen to develop an experiential culture around the brand

Data Tracker: Consumers want private labels across brands for transparency

The trend is beginning to gather force and is likely to see significant movement in the coming years

We have a lot to learn from the alternative stay segment: Jean-Michel Casse

In India, Accor Hotels is a fairly new brand compared to the other hospitality players and with this decade-long presence we have been able to establish a successful portfolio across segments

Statspeak: Here is how implementation of AI can impact workplace

The India findings of the Global Future of Work Survey reveal that companies in Asia Pacific expect automation to account for about 23 per cent of work being done

A challenger's dilemma: How Patanjali tripped and what it must do to stay

Patanjali's admission that it will not be able to continue its growth momentum comes at a time when competitors in the segment have posted smart recovery

CHESS#1304

Sam Shankland won the Capablanca Memorial in Havana

A 'wild' classroom: CEC offers some exciting education programmes

The CEC, funded by the Delhi government runs educational programmes, movies and guided walks at the sanctuary

'Empire of Enchantment' offers an entertaining history of Indian magic

A forthcoming book offers an entertaining history of Indian magic

Meet Anil Couto, Delhi Archbishop who ran into controversy with a prayer

The archbishop of Delhi recently found himself in the eye of a storm after penning a letter asking the priests in his parish and religious institutions under Delhi Archdiocese to "pray for the nation"

Karnataka floor test or Royal English wedding? Well, both actually

Mitali Saran cleverly switches between sound and visuals to track two events aired simultaneously

Froth and bubble

The underlying theme in all the stories is the inherent human need for validation and recognition, and how some people are willing to go to any length to get it

Goodbye, Columbus: A look into the dwindling world of rare books

The market for signed and first-edition books doesn't see a lot of spikes - until the author dies or something unusual turns up

With Federer out of the mix, who will challenge Nadal at the French Open?

In a paradox of sorts, none of the favourites, barring Nadal, has exhibited any kind of prolonged Grand Slam solidity in the past

Crusader with wit

Deadpool 2 is a prime example that more superhero movies must aspire to: woke rather than vapid and soulless

Was Rama's putting Sita through 'agni pariksha' a 'misogynistic' act?

In contrast to Rama, Sita presents a picture of consistency, although she accepts the secondary role

From X-mini SUPA to TAGG Loop, these sound devices are impressive ones

If you've ever come across turntable and speaker sets from the Seventies, this will look familiar

A food trail along Thailand's eastern seaboard makes for rewarding travel

Fresh, savoury salads form the bedrock of the region's meals, which are usually had with meat and sticky rice