Page 249 - Supplements
Yatra to increase footprint in corporate travel segment
India is the tenth largest business travel market, valued at close to $30 billion in 2015
 "Yatra to increase footprint in corporate travel segment")
The Strategist Quiz (#523)
The Strategist Quiz, August 03, 2017
 "The Strategist Quiz (#523)")
Combat pollution with right lifestyle choices: GAIL India Campaign
An anthemic call for change
 "Combat pollution with right lifestyle choices: GAIL India Campaign")
Snippets: Data disconnect
On average it takes 10 minutes to move 65% of CDC data into analytics database
 "Snippets: Data disconnect")
Digital maps deployed as weapons of market dominance
The need of the hour was an intelligent MIS. The digital maps fitted just right in
Apollo strives to build brands
Tyre maker is focusing on product, market and reach to realise its Vision 2020
 "Apollo strives to build brands")
Kaun Banega Crorepati keeps its eye on the game
Sony holds the licence for KBC, an adaptation of the British show 'Who wants to be a millionaire?'
 "Kaun Banega Crorepati keeps its eye on the game")
Consumers may be more trusting of ads than marketers think
Customers tend to buy into the promise held out by ads, more than advertisers give them credit for
 "Consumers may be more trusting of ads than marketers think")
Remuneration for ad agencies is going down: Amer Jaleel
It is crucial to understand how technology is impacting decision-making capability of consumers
 "Remuneration for ad agencies is going down: Amer Jaleel")
Data Tracker: The GST impact on advertising
Consumer durables advertisers will be able to advertise more in the same budget
 "Data Tracker: The GST impact on advertising")
How Hennes & Mauritz outran its rivals on the street
The Swedish fashion-retail brand cracks open the Indian market faster than its competitors
 "How Hennes & Mauritz outran its rivals on the street")
Women leadership missing in pharma sector, says Mercer India
Vantage point: Insights from cutting-edge research
 "Women leadership missing in pharma sector, says Mercer India")
Internet of Things security is top-of-mind for consumers across the globe
Any smart device connected to the Wi-Fi at home can be targeted by a hacker
 "Internet of Things security is top-of-mind for consumers across the globe")
Oil firms are embracing digital tech to drive operational efficiency
IOCL is using digital to align its business with welfare initiatives of the govt
 "Oil firms are embracing digital tech to drive operational efficiency")
At a time of conflict, Sopore's Zahida Amin turned her focus to woman power
For four years, Amin successfully ran her typing school, training up to 200 students at a time
 "At a time of conflict, Sopore's Zahida Amin turned her focus to woman power")
Cows safer than women: Sujatro Ghosh is tackling issues of women's safety
A Delhi-based activist is tackling the problem of women's safety through a unique photo campaign
 "Cows safer than women: Sujatro Ghosh is tackling issues of women's safety")
Looking for Harry Potter in Edinburgh
A Harry Potter walking tour takes Veenu Sandhu to places that may have inspired the characters
 "Looking for Harry Potter in Edinburgh")
Russian women in World War II
Roughly a million Soviet women fought in World War II
 "Russian women in World War II")
Purna Chandra Padhi, the man who 'donated' Rs 1 crore to the BJD account
Fortune smiled on this son of a marginal farmer after he came in contact with some BJD leaders
 "Purna Chandra Padhi, the man who 'donated' Rs 1 crore to the BJD account")
MGR, through the eyes of a new biography
The book shows how MGR cultivated his cinematic image to become a cult hero in politics too
 "MGR, through the eyes of a new biography")