Advertising Campaign

MoS Ajay Bhatt complains against Cong candidate for 'false ad' on MP fund

The BJP candidate said that the false statement published by the Congress candidate is a violation of the Model Code of Conduct

'Conduct due diligence': Asci releases new guidelines for celebrities

Asci also widened the definition of 'celebrities' to include 'famous and well-known people' with annual compensation of Rs 40 lakh or more via ads or with social media following of 500,00 or above

Brands playing with catch phrases to turn most popular trends into ads

From immunity-boosting capabilities to talking up local credentials, rapidly evolving taglines reflect changing advertising narratives

Covid-19: Quirky campaigns to bring lasting change in people's behaviour

How can governments and health agencies drive lasting lifestyle changes to combat Covid-19?

My favourite campaign is Fevicol: Brand strategy advisor Prabhakar Mundkur

Prabhakar Mundkur says the classical tools of advertising are irrefutable. When used properly they can create great campaigns

Onida's devil ad campaign is my favourite: Harish Bijoor Consults founder

The tagline had a double meaning that was not in the face, but one that was subliminal and had cues that everyone could relate to

Advertisers focus on storytelling, brand assets to push the message

Instead of celebrity endorsers, Vodafone, Sony Max, Flipkart and others are relying on unfamiliar faces to helm their campaigns

My best campaign is re-launch of Close Up brand: Percept's Ajay Chandwani

Close Up was historically a niche product that was the English-speaking youth's choice

Advertising makes the leap outdoor

Companies are pushing agencies with outdoor solutions that target right audience at right location