Page 11 - Advertising

Advertising industry veteran Gerson da Cunha passes away at the age of 92

Advertising industry veteran Gerson da Cunha, a multi-faceted personality passionate about civic activism in later years, died on Friday after a brief illness, a former colleague said.

Advertising volumes on TV grow 3% in Nov, more brands using the medium

Advertising volumes on television grew 3 per cent to 156 million seconds in November when compared to the year-ago period, the Broadcast Audience Research Council said on Monday.

Google says will ban political advertising ahead of Philippine election

Alphabet Inc's Google said will ban political advertising on its platform in the run-up to Philippine elections in May next year

Best of BS Opinion: Children of the earth, Tanwar in Trinamool, and more

Here are the best of BS Opinion pieces of the day

China steps up pressure on tech with draft online advertising rules

The proposed rules call on platform operators to establish a system for registering and reviewing advertisers and adverts

European Union to limit political ads, ban use of certain personal info

Political parties, organisations and companies would face fines if they failed to comply

Festivities, sporting events lift TV advertising volumes, up 11% in Oct

The volume of advertisements was also 23 per cent higher, compared with October 2019.

Ad revival brings festive cheer in the time of Covid-19 pandemic

Advertisers increase budgets, return to TV and print media

A yawning gap between women's lives and in ads, says ASCI study

ASCI study lists insights to steer industry towards a more sensitive portrayal of gender

Instagram tweaks accounts to give young users greater private experience

Defaulting accounts of the under-16 to private setting with less targeted advertising

Apple's advertising platform Apple Search Ads launches in mainland China

Apple Search Ads has been steadily rolling out to more countries, but the Chinese version has extra conditions

Fake TRP case: Mumbai police names Arnab Goswami as accused in chargesheet

The Mumbai Police has named senior television journalist Arnab Goswami and some employees of two Republic group channels as accused in the alleged TRP (Television Rating Points) rigging scam

Ad rates for India-NZ Test series to set bar for India-England tournament

WTC is being broadcast on Disney-Star, while the India-England Test series will be telecast on Sony Pictures Networks

Despite hit to consumption, TV advertising grows in second wave: BARC

The dent in consumption demand did not deter TV advertisers during the second wave of the pandemic, and the volumes in April and May have grown to go back to being at with the years before pandemic

Despite hit to consumption, TV advertising grows in second wave: ASCI

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Google agrees to alter advertising practices after France imposes fine

The French watchdog's decision is an attempt to rebalance the power struggle over online ads in favour of publishers

ASCI's new e-norms likely to hurt nano and micro influencers the most

Experts say the market is expected to shrink 20% because of the ASCI rules

Back-to-back IPL, T20 World Cup put advertisers in a fix: Experts

Firms will have to decide if they have budgets to deploy on the tournament, say experts

Zee Entertainment's Q4 profit at Rs 272 cr, ad revenue up marginally

Its total income during the quarter under review was Rs 1,984.39 crore against Rs 1,991.74 crore in the corresponding quarter

Return of the prodigal: Adman Goyal is back with acquisition of Rediffusion

Sandeep Goyal has his hands full after acquiring Rediffusion, India's oldest ad agency. While the pandemic isn't making life easy, the veteran appears ready for the challenge