Page 12 - Advertising

Festivities, sporting events lift TV advertising volumes, up 11% in Oct

The volume of advertisements was also 23 per cent higher, compared with October 2019.

Ad revival brings festive cheer in the time of Covid-19 pandemic

Advertisers increase budgets, return to TV and print media

A yawning gap between women's lives and in ads, says ASCI study

ASCI study lists insights to steer industry towards a more sensitive portrayal of gender

Instagram tweaks accounts to give young users greater private experience

Defaulting accounts of the under-16 to private setting with less targeted advertising

Apple's advertising platform Apple Search Ads launches in mainland China

Apple Search Ads has been steadily rolling out to more countries, but the Chinese version has extra conditions

Fake TRP case: Mumbai police names Arnab Goswami as accused in chargesheet

The Mumbai Police has named senior television journalist Arnab Goswami and some employees of two Republic group channels as accused in the alleged TRP (Television Rating Points) rigging scam

Ad rates for India-NZ Test series to set bar for India-England tournament

WTC is being broadcast on Disney-Star, while the India-England Test series will be telecast on Sony Pictures Networks

Despite hit to consumption, TV advertising grows in second wave: BARC

The dent in consumption demand did not deter TV advertisers during the second wave of the pandemic, and the volumes in April and May have grown to go back to being at with the years before pandemic

Despite hit to consumption, TV advertising grows in second wave: ASCI

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Google agrees to alter advertising practices after France imposes fine

The French watchdog's decision is an attempt to rebalance the power struggle over online ads in favour of publishers

ASCI's new e-norms likely to hurt nano and micro influencers the most

Experts say the market is expected to shrink 20% because of the ASCI rules

Back-to-back IPL, T20 World Cup put advertisers in a fix: Experts

Firms will have to decide if they have budgets to deploy on the tournament, say experts

Zee Entertainment's Q4 profit at Rs 272 cr, ad revenue up marginally

Its total income during the quarter under review was Rs 1,984.39 crore against Rs 1,991.74 crore in the corresponding quarter

Return of the prodigal: Adman Goyal is back with acquisition of Rediffusion

Sandeep Goyal has his hands full after acquiring Rediffusion, India's oldest ad agency. While the pandemic isn't making life easy, the veteran appears ready for the challenge

Why Nike sued Satan but spared Jesus

Satanism is not a theme Nike could be seen to be associated with in any which way

Google's ad resurgence makes Alphabet best investment bet among tech giants

Alphabet reports first-quarter revenue of $45.6 billion excluding traffic acquisition costs, up 35% from a year earlier.

Facebook begins testing advertisements on short video offering Reels

The firm looks to help brands better engage with relevant audiences.

A dynastic dive into opioids

Book review of Empire of Pain: The Secret History of the Sackler Dynasty

GC Media : We have come out stronger from this Covid-19 Situation, says GC Media Director

"With Strategic and Positive Approach We Could Overcome the Difficult Times"

Advertising recovery, near-term gains from IPL to support Sun TV stock

Subscription growth is expected to remain healthy in the near term