The beauty and personal care (BPC) market in India, which stood at $16 billion in 2018, is expected to grow to $22.5 billion by 2022
Today, one can find a plethora of skin food that has been whipped up using recipes pretty much the same way as grub is prepared for your tummy
'She got lucky he married her despite her [dark] complexion' are still whispered in India
Expansion of BPC market is in line with India's GDP growth, progress expected in rural markets too
Growth between 2011 and 2016 was aided by a near-doubling of annual per capita disposable income