Page 2 - Brand Endorsements

Brands, endorsers rethink relationships

Consumer protection rules, tight advertising budgets are making brands wary of each other

Brands on the firing line

What lies behind the concern among endorsers over brands they promote and how will it impact both?

Dhawan pips Kohli in share of BCCI's revenue from games

Cricketer Virat Kohli is currently the highest grosser in endorsement deals

Celebrities are helping stem cell firms rapidly grow the brand footprint

Aishwarya Rai-Bachchan and A R Rahman are among the most vocal endorsers of the service

Indian brands cash in on foreign celebrity endorsements

Pan Bahar ropes in Pierce Brosnan as brand ambassador