Brian Nicoll

Starbucks suspends annual forecast as new CEO Niccol preps turnaround plan

The company's rewards program did not help improve customer traffic. As part of the turnaround plan, Niccol said the company aimed to change its marketing efforts

Updated On : 23 Oct 2024 | 9:50 AM IST

Committed to engaging constructively with workers union: Starbucks CEO

In his Tuesday letter, Niccol also reiterated his commitment to creating a "great work environment" at the stores, and added that the company "values" direct relations with workers

Updated On : 25 Sep 2024 | 10:23 AM IST