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Page 2 - Consumer Brands
The decade saw its fair share of brand bashing, bans and boycotts
The decade is defined by globalised consumption patterns and a tetchy consumer-brand relationship
 "The decade saw its fair share of brand bashing, bans and boycotts")
Updated On : 31 Dec 2019 | 2:44 AM IST
Customers want omnipresent brands, convenience and on-demand service
Young consumers want personalisation, respect and transparency; are more likely to cut all ties if brands don't comply: Adobe
 "Customers want omnipresent brands, convenience and on-demand service")
Updated On : 30 Jun 2019 | 10:51 PM IST
Brands with focus on personalisation are rated better by consumers: KPMG
Expectations from a brand are shifting from mere price considerations to the need for building more meaningful relationships and Indian customers feel a sense of loyalty to a brand
 "Brands with focus on personalisation are rated better by consumers: KPMG")
Updated On : 27 Aug 2018 | 9:01 PM IST
Power of Teflon brands
Salman Khan manages to stay above all controversies even as his peers and strong consumer brands crumble under pressure
 "Power of Teflon brands")
Updated On : 10 Jul 2016 | 9:43 PM IST
