Page 5 - Festive Season

Glitter to gloom on the brass lanes as export orders dry up ahead of Diwali

Strap: In the aftermath of the US tariff, a ground report from Moradabad brings out the new realities of Peetal Nagri

TVS invests ₹100 cr in NTorq 150 launch, eyes festive scooter demand

TVS Motor has invested Rs 100 crore in its NTorq 150 Hyper Sport Scooter, aiming to capture festive-season demand and consolidate its position in the premium scooter market

Urban households choosing ecommerce for festive buying may increase 115%

The report noted that with the government rolling out GST reforms that have lowered prices of white goods and consumer electronics

Swiggy enters gifting market, unveils 'Giftables' ahead of festive season

Swiggy launches 'Giftables', a curated gifting service offering personalised gift options, delivered in under an hour, as quick-commerce firms race to expand offerings during the festive season

GST cuts fuel festive demand: Cars, bikes and gadgets set for sales boom

Electronics and auto makers raise output after GST cuts, expecting higher festive sales as small cars, two-wheelers, TVs and ACs turn cheaper from September 22

Small brands skip price wars, bet on premium strategy this festive season

Direct-to-consumer companies focus on personalisation and cultural relevance ahead of the festive season as big brands on large e-commerce platforms slash rates

Zomato hikes platform fee from ₹10 to ₹12 ahead of festive season rush

Zomato, led by CEO Deepinder Goyal, first introduced the fee at ₹2 in August 2023 as part of a strategy to improve margins and move toward profitability

Myntra ramps up hiring ahead of flagship sale event, adds 11,000 roles

Seasonal hiring includes around 30% women as demand ramps up before Big Fashion Festival

E-commerce GMV set to cross ₹1.15 trn, grow 20% in festive season: Redseer

The study attributes the momentum to a combination of factors like lower borrowing costs following repo rate cuts, pent-up demand, higher disposable incomes, and improved rural earnings

Festival season cheer on hold as auto buyers await GST relief and discounts

Festival offers are already running with benefits between ₹1.5 lakh and ₹2 lakh on some models

Amazon India hires 150,000 seasonal workers ahead of festive demand surge

Amazon India has created over 150,000 seasonal jobs across 400 cities to gear up for the festive shopping season, expanding initiatives for women, PWDs, health and associate welfare

Swiggy hikes platform fee to ₹14 in select regions for festive season

Swiggy temporarily raises platform fee from Rs 12 to Rs 14 in select regions during the festive season to manage high demand, with the hike expected to be rolled back soon

Hiring boom likely to bring early festival cheer for gig workers

India's festive season may create up to 200,000 jobs, with quick commerce and logistics driving growth and 26% of gig roles expected to continue post-season

Signature Global to launch ₹14,000 crore projects by festive season

Realty firm plans launches in Dwarka Expressway and SPR; Q1 net profit up 386% to ₹34 crore, revenue doubles on project completions and strong sales realisation

Festive discounts remain high as carmakers rush to clear inventory

With Rakshabandhan and Ganesh Chaturthi falling during the month, the discounts are almost at a similar level as compared to last year

With the festival season near, essential tips for navigating online sales

To avoid fake discounts, no-cost EMIs, and buy now-pay later offers, go for pre-planned purchases only, and stick to the budget decided upon beforehand

Brands may push festival ad spends by up to 20%, but with an eye on RoI

Overall festival advertising expenditure could reach between ₹48,000 crore and ₹51,000 crore in 2025

Local ABS suppliers lack sufficient capacity: HMSI's Yogesh Mathur

Two-wheeler demand likely to remain tepid until festival season, says HMSI

Festive hiring likely to generate 216,000 seasonal jobs in 2025: Report

India's festive season is expected to generate over 2.16 lakh seasonal jobs in the second half of 2025, marking a 15-20 per cent year-on-year increase in gig and temporary employment, a report said on Wednesday. The rise in festive hiring is being driven by sectors, including retail, e-commerce, BFSI, logistics, hospitality, travel, and FMCG, workforce solutions firm Adecco India said in the report. Hiring activity has gained momentum in anticipation of upcoming festivals like Raksha Bandhan, Dussehra, Diwali, seasonal sales and the wedding season. Many companies are advancing their hiring cycles to stay ahead of demand and ensure operational readiness for what is expected to be a stronger-than-usual festive period. This year's hiring uptick is being driven by improved consumer sentiment, a favourable monsoon boosting rural demand, post-election economic optimism, and aggressive seasonal promotions, the report stated. This report on hiring in seasonal jobs is based on data of Adec

Early festival season may trigger fresh wave of gig hiring in FY26

Qcom alone is expected to account for a 60 per cent surge in gig hiring, adding 1.5-2 million roles, said Kartik Narayan, chief executive officer (CEO) of staffing at TeamLease