The fast moving consumer goods industry, that witnessed a slowdown for the past three years, has a potential to grow by more than 15 per cent over the next 2-3 years if players in the sector focus on improving brand penetration, a recent study revealed. "India is at the cusp of the FMCG S-curve and there is significant room to grow over the next 5-10 years. A nominal GDP growth rate of roughly 12 per cent over the next three years could signal an FMCG growth by over 15 per cent, depending on player action," the CII-Bain & Company said. The industry's growth rate compared to GDP has fallen to 0.8 from a historical ratio of 1.2, it said. "This slowdown is perplexing; it cannot be fully explained either by changes in consumer spending power-which have only marginally decelerated in growth or any significant shifts to non-FMCG categories, including the rise of e-tailing," the report said. During the slowdown, FMCG companies scaled back growth-oriented investments and shifted focus
Rising input costs cited as the reason by major household names like Britannia and Amul
Consumer goods sales may rise as note ban effect wears off and Budget gives boost to rural India
Last week, GCPL had reported 4.34% fall in third quarter consolidated profit to Rs 351.78 crore
Poor volume growth in the sector has been a major roadblock for most consumer goods company
Organised players believe demonetisation, GST will stand them in good stead vis-a-vis unorganised players
Examples in 2015 were Hindustan Unilever, Godrej Agrovet and Future Consumer Enterprises
FMCG sales volume growth declined nearly 75% from 7% during the same period a year ago
The company, with a stated goal of Rs 1 lakh crore in annual turnover by 2021, made this announcement in a BSE filing
E-commerce majors & airline operators rejoice
September quarter results till now of consumer goods companies show most faced a tough time in the period
Highest profit after tax margin is maintained at 25.48% by ITC during 2015-16
Marico's volume sales grew 3.4% (in India); Colgate-Palmolive posted 4% growth
In the past four quarters, for instance, volume and value growth have fallen from 7.2 per cent and 9.7 per cent, respectively, to 3.2 per cent and 4.4 per cent, according to Nielsen data
FMCG is the fourth largest sector in the Indian economy and provides employment to around three million people
Nestle, Amul and CG Corp have decided to focus on the channel
While most research houses believe improvement in rural demand augurs well, a few leading names such as Morgan Stanley have recently turned cautious
Modern wholesale trade in packaged consumer goods in India is pegged at Rs 6,800 crore in 2015, according to a study by Nielsen. It remains at 2.6 per cent of the total Rs 2,61,500-crore packaged consumer goods market in India. The trade format is yet to attract retailers in the country as only three per cent of retail manufacturers leverage the wholesale channel, the study found. The top 10 manufacturers account for 60 per cent of the total value of sales. In contrast, the top 10 manufacturers account only for 38 per cent of the total retail sales. During the first half of 2016, the channel posted 13 per cent value growth and reported Rs 3,770 crore in sales compared to same period last year. Soft drinks dominate the channel in terms of value with 12 per cent share. Non-food categories such as toilet soaps (nine per cent) and washing powder (eight per cent) currently hold the second and third spots, respectively. "This shows different dynamics than traditional retail, where soft drink
Of the nine large FMCG companies in the sample study, two companies have witnessed a lower volume growth number as compared to the past three to four quarters
Urban spending muted, rural sales grow on low base: Nielsen