Hyundai Motor India is cautiously optimistic regarding the upcoming festive season with the COVID-19 pandemic shadow looming large over the period
Last month, the auto major's domestic sales volume reached 98 per cent of July 2019 level
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The amount is equal to nearly 4% of their combined net sales
The All New Creta received over 65,000 bookings since launch in March 2020
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Hyundai Motor India on Thursday said it has brought in new warranty options for customers of its electric vehicle Kona. Under the 'Wonder Warranty' initiative, customers can opt for either three-year unlimited option or four year/60,000 km or five year/50,000 km options, Hyundai Motor India Ltd (HMIL) said in a statement. However, the battery warranty for eight years /1,60,000 km remains applicable irrespective of the warranty option chosen, it added. "In line with the response we have received for the electric SUV, we have introduced the Wonder Warranty scheme which elevates after-sales customer experience by offering them the freedom of choice and provide a complete peace of mind," HMIL Director Sales, Marketing & Service Tarun Garg said. All the existing customers have an option to choose Wonder Warranty and get the benefits without paying any extra cost, he added. The auto major said it has ensured the installation of 7.2KW AC chargers at more than 50 dealerships in 30 cities
Consumer sentiment also improved with the reopening of the sales network and robust demand for various models, especially the recently launched new Creta
For Creta, the company has already received over 45,000 bookings, with 30 per cent for automatics
Vehicle comes with a choice of BS-VI-compliant 152bhp 2.0-litre petrol and 185bhp 2.0-litre diesel engine options
Car manufacturers are rejigging their product portfolios as diesel and petrol prices near parity
The familiar playbook of flexible payment schemes, value packs and discounted sales dons a post-pandemic avatar as brands chase thrifty customers
The workers' union, Centre of Indian Trade Unions (CITU), has raised concerns on the safety of the workers at HMIL after some of the employees tested positive
As carmakers and customers engage directly via digital channels of commerce, the country's 15,000-odd dealerships explore ways to stay in the game
The pandemic is changing consumer behaviour say experts, forcing marketers to rethink the differentiators between mass and premium brands
Big manufacturers say they would take more time to be ready to comply with the guidelines and get permissions before starting production
Company says work-from-home has been useful; doesn't foresee any delay in launches as it awaits govt clarity on resuming operations
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According to a study Brookings Institution, by May 15, India will need 110,000 to 220,000 ventilators while it currently has 17,850 to 25,556 units
The company has also taken many internal measures, including daily temperature checking of employees and visitors at its Chennai plant and office