The DS group also has brands like Swiss luxury chocolate Laderach, childrenswear store Les Petis, and premium grocery and retail store Le Marche
The company's chocolate products, which were launched in 2016, are available only in six cities - Bengaluru, Delhi, Mumbai, Kolkata, Chennai, and Hyderabad
The product will be available on a made-to-order basis starting tomorrow
By the end of September this year, India will have its first branded chocolate boutique as the Kolkata based cigarette to FMCG major, ITC Ltd, makers of the Fabelle luxury chocolate brand, has decided to finally come up with two such boutiques in Delhi and Kolkata, outside its hotel premises."Spaces have been identified and will be operational sometime next quarter. The identified spaces will be our own in the current phase to ensure quality and a befitting experience for the consumer", Hemant Malik, divisional chief executive of the foods business at ITC Ltd told Business Standard.The company, so long had confined the Fabelle brand to the boutiques inside seven hotels which it owns but in September last year, indicated that it plans to take this luxury brand outside the hotel premises. Since then, it has been scouting for appropriate space in luxury malls which would fit the brand's premium positioning besides giving it good visibility."Plans are on to take the range outside ITC ...